What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

Our dealership made this donation to the Southlake Family YMCA on May 24, 2016 because of all the positive things they do for the community.


The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

 Subaru Love Promise Heart

Love Promise Stories from International Subaru of Merrillville

Subaru and International Subaru of Merrillville believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Thank you, Subaru!  –  Sue W

On Wednesday, July 25th I was honored to be part of the team at Franciscan Health in Crown Point, IN to meet the International Subaru of Merrillville and Chicago-based Leukemia and Lymphoma Society (LLS) Representatives. Subaru in partnership with LLS graciously donated 80 blankets to our cancer patients through the "Loves To Care" initiative. The Representatives were able to meet and provide this “gift” to several of our patients during their visit. The patients were grateful to receive these blankets and appreciated the warm gesture. I have been an Oncology Nurse for several years and I was touched to see the interaction between the Representatives from Subaru and LLS with our patients. It was a big surprise to our patients to have someone they didn’t know take the time to sit and talk with them and give them this “gift”. This caring gesture goes a long way to those fighting cancer and their loved ones. It was very impactful to all of us involved and we’ll continue to give this gift to our patients. I would like to give a heartwarming thank you to Subaru and LLS for choosing Franciscan Health to be part of the “Loves to Care” initiative to spread hope, love and warmth. Thank you.

A Moving Experience  –  Sue W

The fact that Subaru “Loves to Care” by giving back to the community was evident the other day when they arrived, along with a representative from the Leukemia & Lymphoma Society, with box after box of blankets to give to our oncology (cancer) patients. The Subaru and Leukemia & Lymphoma representatives presented the warm blankets to the patients and took time to talk with each patient and wish them well. The patients were overwhelmed with joy, smiles on their faces, hope in their eyes as they realized that complete strangers were willing to take the time to visit them, bring them gifts and wish them well on their difficult journey. The generous donation, genuine kindness and thoughtfulness of the representatives brought tears to our eyes. We are so grateful to Subaru “Loves to Care” for supporting their local community through this program and making a difference in partnership with the Leukemia and Lymphoma Society.

A Warming Gesture for Cancer Patients  –  Sue W

As part of a public service campaign in partnership with the Chicago-based Leukemia and Lymphoma Society, International Subaru of Merrillville representatives Chris Smith, sales manager, and Nick Ferguson donated 80 blankets, “to spread hope, love and warmth,” for cancer patients at Franciscan Health-Crown Point. Subaru dealers, through the Subaru, Loves To Care project, are donating 40,000 blankets nationwide. Rick Peltier, local executive director of the Franciscan Health Foundation, expressed gratitude for the donation. “It is amazing what Subaru is doing to give back to the community in such a heartwarming way. To help comfort patients, who are going through a lot of anxiety in their lives, says a lot about the organization.”

International Subaru / Methodist Hospital  –  Kate K

It was great to be a part of this delivery as an LLS employee. International Subaru of Merrillville has chosen Methodist Hospital multiple times as their hospital of choice with regard to the Subaru Loves to Care program. It was great to meet the administrators at Methodist and the wonderful employees at International Subaru.

Indiana Literacy  –  Imran M

When the staff at International Subaru of Merrillville were asked in August of 2014 who they wanted to support as a local charity for the Subaru Share the Love Event, the unanimous decision from all employees was the Indiana Literacy Association. This mostly volunteer organization has tasked itself with promoting literacy of adults across the state by providing one on one tutoring in reading and writing, basic computer literacy skills, and even family literacy programs. International is proud to be able to support such a great cause with a little over $5,000 that was raised during the Share Love Event in 2014 for the Indiana Literacy Association.

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